About – insureOnGo

1. Executive Summary

InsureOnGo’s commitment to social impact is embedded in its core offering: every time a customer purchases an insurance policy, a flat fee of ₦100 is channelled directly to a nonprofit of their choice. This initiative transforms routine transactions into purposeful actions, strengthening customer loyalty, differentiating InsureOnGo in a crowded market, and delivering measurable social value.

2. Objectives

Enhance Brand Value: Position InsureOnGo as a purpose‑driven leader in the Nigerian insurance ecosystem.
Strengthen Customer Engagement: Give customers agency in supporting causes meaningful to them, driving increased retention and referrals.
Deliver Measurable Impact: Partner with vetted nonprofits and publish transparent impact reports.
Optimize Operational Efficiency: Leverage technology to automate collection, allocation, and reporting of funds.

3. Program Structure

Layer	Responsibilities
Governance	CSR Steering Committee (exec sponsors), Nonprofit Advisory Panel, Compliance & Audit Oversight
Partner Management	Vetting & onboarding nonprofits, performance reviews, contract management
Technology & Data	Policy system integration, Giveback allocation engine, customer dashboard
Finance & Reporting	Collection of fees, reconciliation & disbursement, quarterly impact reports
Marketing & Communications	Campaigns, storytelling, annual impact report publication
Customer Support	FAQs, chatbot guidance, dedicated enquiries team

4. Operational Workflow

Policy Purchase: Customer selects coverage; ₦100 Giveback is immediately set aside by the company.
Cause Selection: In‑flow modal invites customer to choose a nonprofit.
Disbursement Cycle: Finance reconciles and transfers funds Quarterly.
Impact Reporting: Data aggregated; digital Impact Report published.
Continuous Feedback: Customers receive personalized thank‑you emails and can adjust preferences.

5. Governance & Oversight

CSR Steering Committee: Chaired by the COO, meets quarterly.
Nonprofit Advisory Panel: External experts ensuring alignment and diversity.
Compliance & Audit: Annual external audit of fund flows and impact claims.

6. Financial Management & Reporting

Monthly Reconciliation: Automated ledger extract segmented by cause.
Disbursement Schedule: Transfers on the 15th via EFT with secure summaries.
Impact Report: Quarterly summaries with case studies and KPIs.

7. Marketing & Communications

Launch Campaign: "Empowering Impact Through Every Policy"
Storytelling Series: Monthly nonprofit spotlights and beneficiary stories.
Social Proof: In‑app badges and shareable certificates.

Empowering Impact Through Every Policy